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A few years ago the boom of app marketing or mobile apps emerged and as always happens in digital marketing , companies joined the trend en masse. If you had a website, you had to have an app. Yes or yes. This maelstrom resulted in the Apple app store (Itunes) […]
As digital marketing professionals, we are obliged almost every month to continue training and training ourselves in the development of skills. Once in tools, others in practical cases, others in methodologies…. This world is like that and if you are here go mentalizing. In this aspect we can do a […]
Usabilidad web, un aspecto clave a trabajar en marketing digital. La perfección no existe, pero siempre se debe buscar e intentar alcanzarla, si quieres conseguir el éxito con tu web entre tanta competencia. Por ello, en esta guía voy a explicar cómo mejorar la usabilidad web de tu página mediante […]
The greatest intangible value that a company can give is the value of its brand . The perception that people have of it. The brand is where the client places total trust and where that “emotional hook” that connects the brand-client is generated; person-person. A very tangible intangible that affects […]
The way of doing Marketing has changed dramatically, with the advent of the Internet and social media. Brands strive to shorten the distance between themselves and their customers in order to have better communication. Although not everything is written in Digital Marketing, for our part we mention some of the […]
Professional email marketing strategy. Have you ever wondered why people go crazy Chad Email List over email marketing? The answer is pretty simple: “Email has around 2.6 billion active users in the world and its ROI is really high ($ 36 for every dollar invested)” This makes email the perfect […]
When we talk about digital marketing and specialization, we cannot forget that although as professionals we apply methodologies, tools, best practice and know how, it is very important to understand in which sector each brand operates. Each sector has its peculiarities, and these have a direct impact on the design […]
Generating marketing actions in the digital field requires time, analysis, Central African Republic Email List but above all that we have the 5 senses working at their best. Any detail counts in leading companies to stardom or lower underground. If you think you are about to hit rock bottom, take […]
The HTTP / 2 protocol was published in 2015 with the goal of creating a faster and more secure Internet. Adoption has been gradual and continues, but there are clear benefits for marketers making this upgrade. So what exactly is HTTP / 2 and how does it affect SEO? The […]
Escribir artículos de calidad no es tener un blog en tu empresa porque es sea una moda. El marketing de contenidos se ha revelado como una de los canales de marketing online más potentes para conseguir atraer visitas e incluso para convertirlos en clientes poco a poco. No en vano, […]
Facebook success stories to find inspiration for your company’s Social Marketing efforts now that the algorithm has changed. And it is that sometimes, more than strategies, it is necessary to see how or in what way many companies have been successful in the world of Social Media. And more specifically […]
WPO or Web Performance Optimization, a digital marketing concept that is becoming more and more relevant every day. Why will it be? We are going to give you some initial hints before entering to explain in detail everything you need to know to optimize the performance of your website at […]
How to get followers on Instagram or how to gain followers on Instagram, is one of the concerns that keep many users and digital marketing professionals awake. It can be achieved in different ways, and that is what we are going to see in this post. But first, it is […]
Are you really getting a good performance with your Email Marketing strategy ? Cabo Verde Consumer Email List If you are only sending Newsletters , Promotional Emails and a greeting from time to time; most likely, you are losing a large percentage of your sales prospects. Automated Email or Email […]
RGPD, is the term most heard in recent months for digital marketing professionals who seek to generate qualified leads, conversion and economic transactions online. In this confusion, thousands of articles and information appear in this regard, thousands of “experts” begin to emerge who want to advise us and then charge […]
Can link building be measured ? What link building metrics do you know and are they effective? Like all activities within digital marketing, we should be able to measure and quantify the ROI of our efforts creating links. What is not measured can not be improved. We need accurate metrics […]
“If it were easy everyone would be doing it.” say some of the most successful entrepreneurs in the world and they are right. Before starting a marketing campaign , as we will analyze in this case; You must always consider that it is an attempt and that like everything in […]
Web maintenance and digital marketing. Yes, they connect. If you are reading this post, you may wonder what a digital marketing blog does about this topic. Maybe trying to position long tail keywords to attract other visitor profiles to the blog. Or perhaps diversifying topics to broaden the spectrum of […]
Do you work with a professional email marketing platform? One of the most profitable sources of web traffic in digital marketing and that directly connects the brand with the end user is email marketing. The problem is that on many occasions it is not done with the professional methodology and […]
Although it seems that the boom for the application of the GDPR regulations at the digital level ended when the deadline expired on May 25. The reality that we live in day to day is that no. There are still many websites that have not been adapted or are in […]
The website is the central element of any digital marketing strategy worth its salt. It is the space of the brand where the digital user who has been impacted by the brand in any of the channels or traffic sources lands: SEO SEM Social media Direct Referral Social Ads Membership […]
An effective branding strategy is one that manages to transmit the values of a brand by creating an emotional bond with the customer. In the process of creating a brand or branding , those attributes or tangible and intangible differentiating elements are defined that provide the brand with a concept […]
¿ What is a community manager ?, A question that still today companies and brands still do not have anything clear. Especially when we see the offers or vacancies launched on the market, where they usually ask for a professional orchestra who knows everything from web design to SEO, from […]
Influence marketing or how to increase the reach of your brand. In the digital world, brands try to optimize the impact of their investment in digital marketing (in digital actions and campaigns), with the return on investment , to achieve the objectives and continue to grow. Influencer marketing is one […]
Every time a brand or digital project falls into our hands, the first thing we do from Windup is to see what level of depth of implementation in data collection systems it has. That is, does or does not do professional digital analytics, and if it does it at what […]
For some years now, Google has been giving more and more Turks and Caicos Islands Email List importance to the presentation and loading time of websites on mobile devices. And with the implementation of the Mobile First Index in November 2016 this has given us a clear signal of how […]
Advertising gifts, merchandising or advertising or promotional items are concepts that to many people that sound old or related to that marketing of a lifetime of somewhat “stale” companies. Truth?. Well, I’m afraid you are more than wrong. The advertising or merchandising gifts is a marketing technique widely used 360 […]
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