your ads must have the necessary pragmatic Email List of School Principals load so that the individuals who consume it can process the elements that you project in a greater level of depth . Otherwise, your advertising will become secondary and superficial to them, causing them to forget about you. Persuasion levels are higher in those segments of your audience with a greater capacity to mentally recover them when talking about a need or solving a problem. The truth is that memory is associated with Email List of School Principals recognition and both make up the formula for the success of your ads , which is where the importance of mechanisms such as advertising memory lies. In addition, neuroscience, in conjunction with marketing , concludes that brands that create a memory stand out from the rest . This can be done through: Powerful, thought-provoking messages. Ads related to episodic memory, emotions and experiences. Advertising related to physical memory,
associated with memories that help to perform actions, emphasized in routine teachings. 12 Tips to Create an Effective Advertising Souvenir These are some options to enhance effective advertising recall: Mobile phones have a greater visual and memory impact. In fact, statistics indicate that phone advertisements tend Email List of School Principals to be most remembered 54% of the time. The more personal the contact with the user and the devices, the higher the recall ratio you will get. In addition, the mobile saturation is much lower. Not having a website adapted to smartphones reduces memory by 20%. The pre-roll video is the ideal format for the memory, since it increases this rate by 58% higher compared to any other format. Don’t you know what a pre-roll video is? Surely you have ever seen an advertisement on YouTube. Well, a pre-roll ad is the one that comes out before the video content. Personalized videos work very well on tablets.
The section where your ad is located affects very little in its effectiveness, because the content and the layout prevail over these elements. Don’t forget that the optimal frequency is 5 OTS (opportunity to see) on PC and 3 OTS on mobiles. The consumer consolidates 83% on mobile stimuli , 61% on tablets and 51% on PCs. eu phone number You must take into account the location of the site so that it is remembered. The native formats and integrated into the content achieve greater impact thanks to not interrupting the user’s navigation. Because recall ratios are fairly even , it includes multi-screen advertising . Multiscreen advertising souvenir Well, each of the points described above is important if you want your advertising to last in the minds of your users, but we want to highlight multi-screen advertising. Let’s explain it very graphically … Have you ever watched a movie on your TV and, at a time when you lost your attention,